12B Cleaning is a family-run company that does one thing: commercial cleaning in and around Brampton, Ontario. They came to us without a finished brand or a website. We wrote the content, shaped the brand and designed and built the site, so they now have one place that explains who they are and makes it easy to ask for a quote.
The brief
A small, family-run business competes against larger cleaning companies. The site had to feel professional and trustworthy, say clearly what 12B does and does not do, and make asking for a quote the obvious next step on every page.
Content
- Positioning. A message built around “quality over quantity” and a family-run, commercial-only focus, carried from the homepage headline through every page.
- Copywriting for every page. Home, About, Services, each individual service, Contact, and the terms and conditions and privacy policy.
- Service descriptions. Plain explanations of commercial cleaning, office cleaning, carpet cleaning and floor waxing, with what is included and why it matters.
- Trust points. Clear statements on a personalised approach, attention to detail, eco-friendly products and reliable scheduling.
- “How it works”. A short step-by-step explanation so a new customer knows what happens after they get in touch.
Branding
- The 12B Cleaning identity and tone of voice, applied consistently across the site.
- A visual style that reads clean and professional, with strong headings, generous space and a consistent colour treatment.
Website design and build
- Pages. Home, About, Services, four individual service pages (commercial, office, carpet and floor waxing), Our Work, Contact, Terms and Conditions and Privacy Policy.
- Get a Quote. A quote form reachable from the header on every page, so a visitor never has to look for it.
- Click to call. A phone number in the header and a Call Now button for visitors on mobile.
- Our Work gallery. A photo gallery of real jobs, loaded in pages with a “load more” button to keep it quick.
- Testimonials section ready for customer reviews, plus contact details, address and social links in the footer.
- Responsive and fast. Built to work on phones, tablets and desktops.
- WordPress, handed over. The client can update text, photos and pages themselves.
Everything in one place
Content, branding, design and development all came from one team, so the words, the look and the site structure were planned together instead of stitched together from separate vendors. You can see the finished site at 12bcleaning.com.